A certificate from ISO 9001 is an excellent marketing tool. It can be displayed on your website or in company documents. This shows that you are committed to quality products, customer satisfaction, and overall efficiency. The following are some marketing benefits.
- Sales and market share increases
- Sales prerequisite met
- Easy access to the international market
Prestige
Although marketing benefits can be valid, we must reiterate that ISO 9001 was designed to assist companies in improving their operations. Many of the greatest benefits of ISO 9001 are internal (i.e. operational) rather than marketing.
Increased Sales And Market Share
The International Organization for Standardization tells us that ISO 9001 certifies financial performance. This is achieved primarily by increased sales. This is probably not surprising considering the benefits mentioned above. There is more to this. The ISO 9001 certification mark, which is the most well-known indicator of quality around, gives certified companies a distinct edge over their competitors. This is why certified companies don’t miss any opportunity to inform potential clients about their ISO9001 credentials.
Selling Prerequisite
ISO 9001 Standard requires that certified organizations implement criteria to select their suppliers. Larger enterprises are now requiring ISO 9001 certification. Notable is the fact that many government agencies are replacing their existing quality standards with ISO 9001 certification.
International Markets Are Easier To Access
It can be difficult to penetrate new markets, particularly if your company and brand are not well known outside the country where they operate. There may be doubts about the quality of your products or your ability to meet deadlines. ISO 9001 registration acts as a global badge of quality, overcoming these and other obstacles. It tells potential clients that your company is trustworthy and your products or services are the best available. In the same way, ISO certificates dispel concerns about internal factors like efficiency, wastage, and ethical employment practices.
Prestige
This badge should be displayed with pride. It can help improve the company’s reputation. The result is higher sales. Not only can your reputation attract better-qualified employees, but it can also increase the possibility of acquisitions and partnerships. ISO certification can have many benefits for your company, both directly and indirectly.
Profits Increase
While the ISO benefits are many, for investors and owners it’s often just the bottom line that matters. The question is whether ISO 9001 certification results in higher profits, despite all the benefits. Or, to put it another way, are the marketing and internal benefits greater than the cost of implementing or maintaining a quality management system?
It’s easy to see the cost side of this equation. The main contributors to the cost are consulting, Do-It-Yourself tools, training, the registry, and time spent on staff. The more difficult task is to assign a dollar value to the benefits. It’s also difficult to determine the time value of the benefits, such as the ability to reap the benefits within a matter of months or a year.
While each company may have its unique circumstances, these two rules will apply in all cases.
A simplified ISO system with more efficient processes can not only lower its maintenance cost but also increase the benefits.
The best results are achieved when you focus on the desired benefits of ISO implementation.
ISO 10014 provides useful guidelines for optimizing the financial and economic advantages of ISO 9001.
ISO 9001 is the most widely-used quality management system. Recent statistics show that over a million companies are certified worldwide, from all sizes and across many industries. There are many benefits and they have a profound effect on company culture as well as the bottom line.
